Complete CDP restructuring to increase repurchase rates and data intelligence
The CDP went from being just an operational tool to becoming a strategic growth asset for e-commerce.
Context
The company was already using a CDP technology, but faced serious data reliability issues and low effectiveness in relationship strategies. Leadership had difficulty making data-driven decisions and couldn't extract real value from the already acquired customer base.
THE CHALLENGE
Fragmented data, inefficient campaigns
The existing CDP generated more questions than answers.
Low repurchase rate
High CAC
Lack of campaign personalization
Inconsistent and unreliable segmentations
Fragmented data across e-commerce, marketplace and ERP
Reports that were not strategic and hard to validate
THE SOLUTION
CDP rebuilt from scratch as a strategic data hub
Modern and scalable architecture, with data intelligence at the center of everything.
Unified Data Integration
E-commerce, marketplace and ERP data sources integrated into a reliable and validated data model.
Intelligent Segmentations
Segmentations based on behavior and customer journey, replacing static and unreliable rules.
Strategic Automations
Automated flows for cart abandonment, post-purchase, winback and recurrence to maximize conversions.
Predictive Models
Application of LTV, churn and purchase propensity models to anticipate behaviors and personalize communication.
RESULTS
From operational tool to strategic asset
Significant increase in repurchase rate
CAC reduction through better utilization of the active customer base
LTV (Lifetime Value) growth
Significant improvement in campaign ROI
More personalized and efficient communication
Faster report generation and decision making
“The CDP went from being just an operational tool to becoming a strategic growth asset for e-commerce.”
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